The Oman Tourism Development Company (Omran Group) has unveiled the masterplan and brand identity of ‘Yiti’, which is billed as one of the largest integrated tourism developments in Oman. Omran’s vision to transform the tourism and real estate sector in the sultanate is said to be in accordance with Oman Vision 2040.

The new master-planned development sets a new model for urbanisation, as it connects and extends the city of Muscat, enriching its offerings and possibilities, through a multi-phased expansion approach, Omran stated.

According to a statement, the Yiti Development spans 11m sqm and is strategically located overlooking the Sea of Oman. The masterplan is designed according to placemaking principles that ensure the establishment of innovative standards in urban development and architecture, as well as the activation of valleys, plateaus and coasts that harmonise within the topography of the site.

The development will be spread over four phases, offering a plethora of opportunities for domestic and foreign direct investments alike. Its phased approach is said to take into consideration the accessibility to infrastructure, connection to main roads and ease of development, as well as to promote an organic expansion.

Putting sustainability at the heart of its vision, the development’s masterplan places importance on the creation of an integrated mixed-use residential and resort-oriented community that will include various components, such as tourism, commercial and business spaces, as well as residential areas, the statement explained.

It added, in addition to leisure and entertainment attractions, educational and health facilities, the masterplan envisions inclusivity for the people through diverse and open-to-all public and community facilities.