Aseer Development Authority in collaboration with the Tourism Development Fund, Red Sea Markets for Real Estate Investment Company, and Banque Saudi Fransi awards the main contract for the multi-use project “The Point” in Abha city.

The value of the contract estimated at over SAR1 billion.

The Point, expected to open in the fourth quarter of 2027, will be a retail, entertainment, hospitality, and tourism destination in Aseer.

At an area of 75,000 square meters, The Point is situated on the road connecting the city of Abha and the Khamis Mushait Governorate, just 7 kilometers from Abha city center and 14 minutes from Abha International Airport. The project includes a variety of shops, restaurants, local and international cafes, a cinema, in addition to a number of luxury Hilton hotel apartments and a Canopy Hotel by Hilton.

The project also features green spaces as well as a health and youth center.

The signing ceremony was held on the sidelines of the Cityscape Global 2024.